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Outbound Machine

Introduction

Golden ICP: Your Superpower (10:33)
Our Client Success Formula (8:28)
What are outbound triggers? (5:13)
What are outbound hypotheses

How to find the Golden ICP

Introduction to Golden ICP (0:51)
Deep dive into the methodology (9:06)
How utilise 75+ data sources for triggers (9:21)
Our 4-step qualification process (4:45)

How to write copy people can't NOT reply to

Overview of outbound campaign styles (2:38)
Our Offer Creation Matrix (7:44)
How to bake meetings into offers (6:56)
Campaigns that sell for us: Deep Dive (9:20)
Building Offers (2:38)
Economics of Scale in Outbound (2:07)

Advanced Clay Use-Cases

Introduction to Clay Advanced Techniques (0:57)
How to use/install Apify Actors in Clay (6:31)
How to write crazy personalised emails (4:37)
How to Use API in Clay (4:30)
How to manipulate formula (2:07)
Scraping Apollo for FREE (2:19)

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