Become an Outbound Expert
Welcome to the Outbound Machine, this is a course that teaches you how to do the sauce on Clay that only 1% of outbound teams are doing.
Outbound doesn’t work for 99% of sales team
Spray and pray doesn’t work on outbound unless your Forbes offering interviews.
The B2B consumer is savvy, they are sick of generic cold pitches
The solution?
Don’t sell, serve.
Oh...by the way! I'm Aaron, founder of Traction.
I've run hundreds of campaigns and booked thousands of meetings for my agency clients. This course is my attempt of trying to deliver my knowledge to you for free. I really hope you enjoy this course and get the full benefits from it!
However, it’s not as easy as it seems.
You don’t find your Golden ICP overnight, you need to test many hypotheses at scale to find the correct audience which you can scale to.
Once you have found this audience, the course shows you how to nail your offer. Yes, we don’t outbound for meetings, we run cold emails to provide value…offers people can’t refuse.
You will find that prospects are allergic to meeting suggestions but much more receptive to offers…they most likely will ask to meet you after this.
Why?
People buy from people.
Be human.
