The most cost-effective way to learn how to use the tool EVERY salesperson needs.



The Traditional SDR Model is DEAD

You spend 1000s of hours, $$$ training SDRs to set meetings with your ideal prospects.


You send 1Ms of generic sales emails and get little to no replies.


Your outbound motion isn’t working if you are not:


➢ Prioritising high-intent accounts.

➢ Using AI to find important information about each company

➢ Enriching your lead list with the best email finder tools and verifying them. 


Oh...by the way! I'm Aaron, founder of Traction.

I've run hundreds of campaigns and booked thousands of meetings for my agency clients. This course is my attempt of trying to deliver my knowledge to you for free. I really hope you enjoy this course and get the full benefits from it!

Who is this course for?


This course is for B2B sales teams who either:

Want to start outbound sales and don’t know how to get results.


Want to personalize each message as if they had researched each prospect for a day.


Want to find accounts that have problems that your product/service can solve.


What should you be able to do after this course?


Generate 5X more sales leads

Get 10X more replies on outbound

Send personalisation in your emails

Understand the purpose and potential of Clay

Build lead leads which stay below 2% bounce

Run in-depth analysis on each account, on auto-pilot